In Newswriting we were taught the six servants of news writing which are the five Ws and H. Who, When, Where, Why, Where, What, and How. Aside from Newswriting, there is a need to know the 5Ws and H of everything that we engage ourselves with. Be it business, blogging, fashion you name it! But for the sake of this article, our focus is on the WHY factor.
In simple terms WHY means what cause, reason, or purpose. For you to start up anything in life, you need to know your WHY. Your WHY helps you to know the relevance or benefits of the action you are taking or already taken. For any action that you take, there should be a WHY backing it up.
For example, if you are asked a question that says; WHY do you prefer cooking with a gas cylinder rather than using firewood? Your response might be ” l prefer using the gas cylinder to prepare my meals because it saves time and does not leave stains of coal on my cooking utensils unlike the firewood”. The response that was provided answered the WHY.
German philosopher Fredrick Nietzche once said, ‘He who has a WHY can endure any “how”.’ knowing your WHY is an important step in figuring out how to achieve your goal. Only when you know your WHY that you will find the courage to take the risks needed to get ahead.
Whether you are an entrepreneur, an employee, a teacher, a doctor, lawyer, trader or you are searching for clarity on your next move, knowing your WHY is a great tool that will guide you towards finding fulfillment in any aspect of life.
Leadership expert Simon Sinek in an article culled from the internet noted that it’s not enough to know what you do and how you do it. As our essence, we must be motivated by knowing WHY we do things. It’s through that awareness that we can best connect with and sell to others. Selling, he says, is a human experience. People don’t buy what you do; they buy WHY you do it.
The key examples he offered, include the Wright Brothers, Apple Computers, and the late Dr. Martin Luther King Jr. They made their mark, not because of the uniqueness of their product or ideas. It was because they were able to identify their WHYs which produced unbelievable success.
So, l ask, do you know your WHY?
Written by Hope Ogunka